MICHELE CONNECTED
Michele is a brand that is telling a new story about luxury. Fun and glamour go hand in hand with a bright and cheery interface that carries a touch of sophistication throughout. The app connects with hybrid smartwatches which double as tracking devices and IoT remote controls for mobile phone features.
DESIGN PROCESS
User interface decisions were made based on user testing results. This A/B test indicates a relatively insignifcant difference between a tabbed navigation with labels compared to without.
Reward screens integrate brand-generated lifestyle photography stored in the cloud for changing with the seasons.
The indicators to track your activity, sleep and goals are under corresponding colors that fit with the hybrid smartwatch color palette bridging the gap between software and hardware for a consistent experience. A white background unifies each section. These screenshots show the understated visual design that the app was developed with to stay within the scope of the project.
Animation of a loading indicator composed in Adobe After Effects.
An animated walkthrough provides a quick tutorial for users.